110 for families and children, is a toll free helpline based on confidentiality and acceptance. We deal with any topic related to children and family providing counseling and psychological support. Some cases are referred to partners for specialized support, like in abusive situations. Launched in 2007, JRF’s 110 Helpline is an unprecedented, free-of-charge service available throughout Jordan. The Helpline offers services in psychological support and consultation, as well as referrals. The initiative aims to alleviate the effects of risk factors children in vulnerable families are exposed to, including families facing challenges impairing their parenting, as well as abuse cases. The helpline is a confidential service that primarily focuses on women, adolescents and children. It prevents abused children and women from being stigmatized and provides callers with resources and guidance that do not obstruct, label or judge them.